BANZAI
Commercial strategy
Commercial Alignment
"You miss 100%
of the shots you don't take"
Wayne Gretzky
WHAT IS ALIGNMENT?
Alignment has to do with the unification of the vision of a work team and its consequences in the implementation of the strategy. The best way to explain it is the Emerging Strategy graph, initially outlined by Henry Mintzberg and James Waters in 1985: The Vision of management is conceived as a vector, which when trying to be communicated and carried out, from the beginning, begins to change direction. Then, when communicated to collaborators, it must be confronted with individual and group visions, that is, the emerging strategy, so the implemented strategy is the result of a kind of sum of vectors. It is the result of taking the strategic conception, from formulation to implementation.
ALIGNMENT OF SALES ACTIONS WITH OBJECTIVES
The Alignment of Sales Actions with the Objectives facilitates the correct implementation of the Strategy.
To achieve this alignment, it is necessary that we take into account the Key Factors and the necessary strategic criteria:
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The right mix of products.
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The profitability.
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Coverage and distribution variables
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The objectives in quantities and in cash, which, in addition to being realistic, must be monitored!
InBANZAIWe know how to help you improve your commercial management model. Each Organization is different, and we know how to apply our models tailored to each Company, its size, its situation, its needs, even its time limitations.
MARKETING AND SALES ALIGNMENT
The alignment and synchronization of marketing and sales actions allow you to optimize the commercial value chain and make measurable marketing investments. It is used very frequently in online marketing strategies, but its methodological origin can be located in the era of direct marketing, pre-internet.
Some of its benefits:
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It allows you to directly link marketing and sales.
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Allows you to measure the return on investment.
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Facilitate knowledge of your current and potential clients
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Helps visualize and prioritize sales force opportunities.
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Helps measure the efficiency of commercial actions.
Are you interested in implementing commercial alignment models in your company?